Online Sales, Thanksgiving Openings Eat Into Black Friday Shopping
IBM said tablets were used for 14.4 percent of online sales, against 7.2 percent on smartphones. On average, tablet users each spent $132.75 and smartphone users spent $115.63. The company also found that iPad and iPhone users spent more, shelling out an average of $127.92, compared to $105.20 for users of Google’s Android system. Adobe agreed that Apple users spent more than people using Android devices. Purchases made from Apple devices accounted for 18.1 percent of go total online sales, against 3.5 percent for Android devices.
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Online Shopping Cart Abandonment: What it is and How to Prevent it From Happening
So what is so different about the online shopping cart? It seems as though shoppers are using the online shopping cart feature as more of a buffer pre checkout rather than as an actual shopping cart. This behavior results in abandoned shopping carts and e-commerce site managers left wondering where they went wrong with their sale. Abandonment rates have spiked to 70-80% of all online shopping cart transactions (or lack thereof).
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<img src='http://l3.yimg.com/bt/api/res/1.2/H2nnnYbSD1Dugvmk4bhrZw–/YXBwaWQ9eW5ld3M7Zmk9ZmlsbDtoPTY0MDtweW9mZj0wO3E9NzU7dz05NjA-/http://media.zenfs.com/en_US/News/US-AFPRelax/shutterstock_45.bf1a5131009.original.jpg' width='200px' alt='Early Black Friday sales, which began on Thanksgiving, reached wholesale beads $1.06 billion, up 18 percent from last year, according to Adobe.’ style=’float:left;padding:5px’ />
Shoppers spent $9.74 billion at stores in the U.S. on Friday, the day after Thanksgiving that’s typically the busiest shopping day of the year. That’s a 13.2 percent drop from a year ago, according to data released Saturday afternoon by retail research firm ShopperTrak. However, combined spending over Thanksgiving and Black Friday rose 2.3 percent. A few retailers opened stores on Thanksgiving for the last few years.
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